“A witless man, when he meets with men, had best in silence abide; For no one shall find that nothing he knows, if his mouth is not open too much. But a man knows not, if nothing he knows, when his mouth has been open too much.” -Hávamál 27

Silence is an Old Norse virtue. Modern society is bui…

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Hávamál 38: Away from his arms in the open field a Man should fare not a foot, for he never knows when the need for a spear shall arise on the distant road.

All Northmen have the right and duty to bear arms.

An unarmed man is at the mercy of others, thus he becomes their slave.

A free man, armed, is not at the mercy of his countrymen, criminals, his gov…

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Traditional nordic ingredients. From Norway. Iceland, Sweden, Denmark (Greenland). All naturally extracted without the use of chemicals.

Handmade with almond oil, lanolin, bees wax, royal jelly, and honey.

With the most rare and exclusive essential oils naturally extracted. Harvested in Afghanistan (Rose), Kingdom of Saudi Arabia (Jasmine), Bulgaria (Orange Blossom) and France (Lavender).

No conservatives. No chemicals. No preservatives. As nature intended.

Order online at: https://www.sonnungr.no/trade/p/maiden-salve

Balls are a defining feature of Vikings. Having the balls to sail around the world, raid, and fight wars is the source of our renown.

Aræði means more than the English word for Courage. It includes boldness, daring, and aggression - willingness to attack and take risks.

The other half is more stoic; being unmoved by danger and threats. These may play a f…

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Traditional Norse Culture is polarized between Men and Women.

Men: Hypermasculinity and Warrior Ethos

Men in Norse Culture are expected to embrace Warrior Ethos. This is best summarized as “Drengskarpr”, or manliness, encompassing traits such as Honor, Loyalty, and Stoicism. “Niðingr” refers to unmanly or feminine men, such as simps, cowards, traitors, or…

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When the Aesir decided to bind Fenrir they knew that strength alone would not be enough. To deceive him there would need to be a sacrifice. Tyr understood what was required. If Fenrir was to be bound, someone had to place their hand in the wolf’s mouth as a pledge of good faith. Tyr knew the cost. He knew the gods would betray Fenrir, and that his sword hand would be the price of that betrayal. Yet he stepped forward anyway. No command was given. No reward was promised. A mighty weapon was sacrificed because it had to be done.

This pattern repeats throughout history. When the American colonies chose to rebel against their government, the decision was not symbolic or abstract. Fifty-six men signed the Declaration of Independence knowing full well that they were marking themselves for death. These poor men where not poor leftists with nothing to lose. They were merchants, landowners, lawyers—men that held standing and wealth in the Empire. They publicly pledged their lives, fortunes, and sacred honor.

Five of these men were captured and tortured to death without ever knowing whether their sacrifice was in vain. Twelve had their homes burned and estates confiscated at a time when there was no insurance, no welfare, no safety net. Two men lost every one of their sons to the war. Nine more died on the battlefield themselves. None of them would have been spared had the cause failed. Yet they declared anyway.

They led from the front.

We see the same principle in Sparta. Citizenship itself required sacrifice. Spartan men were not allowed the luxury of distance from consequence. They trained, fought, and died alongside those they led. A Spartan king went into battle with his men, not behind them. Leadership was proven through endurance, discipline, and personal risk.

Now contrast this with the modern world.

Would you place your hand in Fenrir’s mouth?

We allow poison in our food for the sake of convenience and profit. We allow ourselves to be robbed through endless taxation that funds foreign scams, proxy wars, and systems that never seem to improve the lives of our own people. We tolerate institutions that use our money to research better ways to control us, surveil us, or kill us. We trade freedom for comfort, dignity for entertainment.

Then we spend a weekend in the woods, lift weights, or read a few old texts and convince ourselves that we are somehow different—above the average westerner. We argue on pocket surveillance devices that we purchased, activated, and carry everywhere, loudly proclaiming that we alone understand the best course for our people. Or worse, we criticize those who actually stand out in front, telling them how they could be doing things better, safer, or more politely.

And then we return obediently to the daily grind.

Would the Aesir, signers of the Declaration or Spartans have respected that? None of them asked what they would personally gain. None demanded guarantees. They acted because the moment demanded action.

So look inward.

Are you leading from the front—in your family, on your street, in your community? Do your actions reflect your stated values? Have you brought others to Forn Sidr, not through force or ego, but through example? Have you helped spread the message? Have you contributed time, effort, or resources in any meaningful way?

This is not a group that demands obedience or tribute. It asks something harder. It expects its members to live the values they claim to hold. Tyr was not ordered to sacrifice his hand. No council vote compelled him. He acted because honor required it, because responsibility demanded it.

So ask yourself honestly: what have I done? What have I contributed?

What do you see when you look into yourself?

The 13 Yule lads are are funny little creatures that could be referred to as trolls. They are the sons of Grýla and Leppalúði. From their earliest age, Icelandic children are told the story of Grýla, the troll-lady that lives way up in the Icelandic mountains. According to folklore, Grýla has been married three times. Her third husband, Leppalúði, is said to be living with their thirteen children and a black cat, the Yule Cat, in a cave at Dimmuborgir lava field. Right before Yule, Grýla, the mother of 13 precocious boys (the Yule Lads), comes to town with her sons: Grýla in search of naughty children to boil in her cauldron, and the boys in search of mischief.

The Yule Cat

The Yule Cat is also a formidable character, and every Icelander must receive a new piece of clothing before the 23rd of December, or they will find themselves in mortal danger. An enormous black cat does indeed prowl Iceland at Yuletide, and eats anyone who doesn’t follow this rule. A new pair of socks, however, will do.

Jólasveinn/Yulelads

Starting 13 days before Yule, a Jólasveinn/Yulelad visits Icelandic children every night, leaving sweets and small gifts, or rotting potatoes, depending on how that particular child has behaved on the preceding day. Each Yuletide lad has a specific idiosyncrasy and will therefore behave in a particular manner.

Stekkjastaur/Sheep-Cote Clod

The first Yule Lad comes to town on 12 December. His name is Sheep-Cote Clod, he comes to town and harasses sheep, but is impaired by his stiff peg-legs.

The first of them was Sheep-Cote Clod.
He came stiff as wood,
to prey upon the farmer’s sheep
as far as he could.
He wished to suck the ewes,
but it was no accident
he couldn’t; he had stiff knees
- not to convenient.

Gyljagaur/Gully Gawk

On 13 December it is Gully Gawk’s turn. He hides in the gullies waiting for an opportunity to sneak around into the cowshed and steal milk; slurping the foam off the milk in the buckets is his favorite.

The second was Gully Gawk,
gray his head and mien.
He snuck into the cow barn
from his craggy ravine.
Hiding in the stalls,
he would steal the milk, while
the milkmaid gave the cowherd
a meaningful smile.

Stúfur/Stubb

The Yule Lad who arrives on 14 December is called Stubby. He is a little, shall we say, vertically challenged, which comes in handy for stealing pans.

Stubby was the third called,
a stunted little man,
who watched for every chance
to whisk off a pan.
And scurrying away with it,
he scraped off the bits
that stuck to the bottom
and brims - his favorites.

Þvörusleikir/Spoon Licker

Spoon Licker comes down from the mountains on 15 December. He sneaks into houses at night to steal þvörur (the thin long handled wooden spoon), because he likes nothing more than to licking them.

The fourth was Spoon Licker;
like spindle he was thin.
He felt himself in clover
when the cook wasn’t in.
Then stepping up, he grappled
the stirring spoon with glee,
holding it with both hands
for it was slippery.

Pottaskefill/Pot Scraper

Pot Scraper is expected on 16 December. He is also sometimes called Pot Licker, as he waited in the old days to snatch away the pots that had not been washed, and licked the food remains from the inside.

Pot Scraper, the fifth one,
was a funny sort of chap.
When kids were given scrapings,
he’d come to the door and tap.
And they would rush to see
if there really was a guest.
Then he hurried to the pot
and had a scrapingfest.

Askasleikir/Bowl Licker

Bowl Licker comes to town on 17 December. In the past, Icelanders ate from lidded wooden bowls that they sometimes kept under the bed or on the floor. Bowl Licker would hide under the bed, and if someone put their bowl on the floor, he would grab it and lick the inside clean.

Bowl Licker, the sixth one,
was shockingly ill bred.
From underneath the bedsteads
he stuck his ugly head.
And when the bowls were left
to be licked by dog or cat,
he snatched them for himself
- he was sure good at that!

Hurðaskellir/Door Slammer

Door Slammer comes to town on 18 December. He always makes a lot of noise, slamming doors and such, everywhere he walks about. His favorite time for slamming doors is during the night.

The seventh was Door Slammer,
a sorry, vulgar chap:
When people in the twilight
would take a little nap,
he was happy as a lark
with the havoc he could wreak,
slamming doors and hearing
the hinges on them squeak.

Skyrgámur/Skyr Gobbler

On 19 December we welcome the Yule Lad called Skyr Gobbler. All he wants to do is eat skyr (Icelandic dairy product, which is a bit like natural yogurt) all day long.

Skyr Gobbler, the eighth,
was an awful stupid bloke.
He lambasted the skyr tub
till the lid on it broke.
Then he stood there gobbling
- his greed was well known -
until, about to burst,
he would bleat, howl and groan.

Bjúgnakrækir/Sausage Swiper

On 20 December we expect Sausage Swiper. He hides in the rafters waiting to be able to steal the sausages he loves to eat.

The ninth was Sausage Swiper,
a shifty pilferer.
He climbed up to the rafters
and raided food from there.
Sitting on a crossbeam
in soot and in smoke,
he fed himself on sausage
fit for gentlefolk.

Gluggagæjir/Window Peeper

December 21 is when Window Peeper visits. A voyeur, who likes to peep through windows in search of things to steal.

The tenth was Window Peeper,
a weird little twit,
who stepped up to the window
and stole a peek through it.
And whatever was inside
to which his eye was drawn,
he most likely attempted
to take later on.

Gáttaþefur/Door Sniffer

Door Sniffer comes to town on 22 December. He is easily recognized by his huge nose, and he has an acute sense of smell. He loves standing in the doorway to smell the cakes and lace bread.

Eleventh was Door Sniffer,
a doltish lad and gross.
He never got a cold, yet had
a huge, sensitive nose.
He caught the scent of lace bread
while leagues away still
and ran toward it weightless
as wind over dale and hill.

Ketkrókur/Meat Hook

St. Thorlák’s Day, 23 December, is the day of Meat Hook’s arrival. Meat Hook is crazy about meat. In the old days, he would lower a long stick through the chimney and snag a smoked leg of lamb hanging from the rafters, or a piece of smoked lamb from the pot.

Meat Hook, the twelfth one,
his talent would display
as soon as he arrived
on Saint Thorlak’s Day.
He snagged himself a morsel
of meet of any sort,
although his hook at times was
a tiny bit short.

Kertasníkir/Candle Beggar

Candle Beggar arrives on Yule Eve Day, 24 December. Follows children around in order to steal their candles. In former times, candles were the brightest lights available to people, and thus, highly coveted and desirable household items.

The thirteenth was Candle Beggar
- ‘twas cold, I believe,
if he was not the last
of the lot on Yule Eve.
He trailed after the little ones
who, like happy sprites,
ran about the farm with
their fine tallow lights.

From the poem The Yuletide Lads by Jóhannes úr Kötlum.
English translation by Hallberg Hallmundsson.

Norse Culture celebrates excellence, not mediocrity. We value Winners, not losers. This makes us the antithesis to modern society, and “Trophy culture”, which we find reprehensible.

Earning vs Deserving

“Trophy Culture” is a modern phenomenon where a “Win” is not something you Earn, by putting in effort to achieve a desired result (or being the best), but…

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Hand-to-Hand combat is an essential skill for Northmen, no matter the era.

We practice Glíma, the ancestral Norse martial art involving throws, blows, locks, pins, and chokes, as well as weapons. On top of being fit, you must regularly practice some combat sport or martial art.

“But it’s 2025, I’ll just pull a gun!” immediately resorting to lethal force i…

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A mans day is no longer simple, men are constantly pushed farther and farther away from his traditional roots in order to simply exist. With social media, government control, to societal norms that hate men, most men struggle to cope with the monotony of modern day environments. It can lead to stress, anxiety, depression, and anger.

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Forn Siðr is our ancestral warrior customs.

It is therefore expected of all our followers to be fit.

Physical fitness is essential for good mental and spiritual health. In fact, beyond a certain rank, it is illegal for us to not have 6-8 packs.

How do you look good?

Diet. Processed foods are killing you and most diets are fads. We eat only simple (minimal …

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“Fried goose does not fly into the sleeping man’s mouth”

Norse Culture is defined by men who have accomplished great things even though odds were against them. Greatness is achieved through action, not feebleness or inaction.

One of many great examples of this is Haralds saga ins Hárfagra (the Saga of Haraldr Fairhair), who vowed to unite all of Norway un…

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“Freedom has been defined as the opportunity for self discipline.” - Dwight D Eisenhower

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VARGÚLFR is a Norwegian NGO/non-profit organization associated with Forn Siðr and dedicated to the protection of wolves as well as other canines partnered with men, including service and military dogs.

The association logo is inspired from the Tullstorp Runestone, located in Tullstorp, which is about twenty kilometers east of Trelleborg, Skåne County, Sweden, and it depicts Fenrir.

Now, a patch is being produced of the VARGÚLFR logo. All profits are allocated to the association’s mandate of protecting both wolves and other canines. The patch is offered in multiple options, including IR and all multicam variations.

The new patch can be ordered at https://www.sonnungr.no/trade/p/vargulfr-patch and is expected to ship within 4 weeks for orders placed by the end of the week.

Shield Walls: Every man defends the bro to his left and right. The 300 an ultimate act of Loyalty.

Loyalty (Einarðar) is the highest virtue of Northmen. It is not a mere choice; it defines us.

Einarðar goes well beyond loyalty or faithfulness. It is a oneness of soul, spirit, and allegiance. It is a duty we express to our bros, our units, our homeland, ou…

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“Freedom is what we reap from this way of life my friend.” -AGESILAUS II (King of Sparta) to the man who was amazed at how modest his lifestyle was.

Discipline (Agi) involves sticking to your word and being flexible, as well as mastery of self. We practice moderation when drinking, avoid mind-altering substances, and eat well to enable our body to functi…

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We are bonded, not necessarily by blood, and not just socially, but also physically, mentally, and spiritually. A sincere bond like this is not only beneficial and valuable to ourselves and our pack, it is crucial to the existence of men. "Bare is the back of the brotherless man." -Grettir's Saga

We are more than friends and comrades; we are brothers.

Our bond is often forged - and strengthened - by adversity, through achievement,

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Sønnungr Viking Co. is bringing back the Viking Kit monthly subscription. This time around, it is cheaper, and more efficient (no waste). It also ensures certainty considering that it sometimes take several weeks for products ordered on their own to ship.

Visit Sønnungr Viking Co. for more information.